It was identified that every day 24,012 patients in India die due to delay in getting medical help in the Golden Hour. Research concluded that 2 out 10 patients in Ambulances die before reaching the Hospital. “Give Way to Ambulance” project was launched by Commissioner of Police, Mr. Rakesh Maria and promoted by eminent celebrities like Ms. Rani Mukherjee. The project was extended to whole of Maharashtra as Golden Hour – Emergency Medical Services (EMS) with an objective to reduce the deaths in Ambulance by 50% in 2022.
Advocacy for policy development by Enrolling all stakeholders - Police, Health Dept, Transport department and Fire Services.
Inclusion in Road Safety Topic: “Give way to Emergency Vehicle, Move Left, Drive Slow” topic was included in the Road Safety week
Helpline for Ambulance Operators: Dedicated helpline number was implemented by Traffic Police for ambulance drivers to coordinate about the route of patient pickup and hospital. Special number ensures that it is never busy and always available to the ambulance operator for quick response.
Community awareness program on Give way to Ambulance. Propagated common message “Move Left Drive Slow” to speed-up the ambulance through right lane
Mass Awareness Drive: In partnership of multiple government department and local NGO mass awareness drive is in process for the behavioral change of the drivers to save a life of critical patient in ambulance.
Tied up with Government Department & Agencies: Transport Dept - GoM, Maharashtra Police, Mumbai Police and its traffic wing, Navi Mumbai Police and its traffic wing, Municipal Corporation of Greater Mumbai, Navi Mumbai Municipal Corporation, Public Work Dept- GoM, Maharashtra State Regional Transport Corporation (MSTRC), BEST undertaking, NMMT Undertaking, Thane Police, Thane Traffic Police, Thane Collector, Thane Municipal Corporation, Thane Mahanagar Transport, Kalayan-Dombivali Municipal Corporation, Ullas Nagar Municipal Corporation, Bhiwandi Municipal Corporation, Mira-Bhyandar Municipal Corporation, Highway Police, Thane Rural Police, Palghar Police (7 Municipal Corporation, 3 Collector, 8 Police Departments)
Creation of 1st green corridor for the heart transplant took place in June 2014
In June 2014, Maharashtra Transport Department introduced Government Resolution to add Give Way to Ambulance Project in Road Safety program.
Project was launched on 20th September 2014 with Mumbai Police after policy change with Transport Department of Maharashtra. Rani Mukherjee was chief guest for the function.
Through step by step planning entire Maharashtra was enrolled to promote this project
Penalty was included in the Motor Vehicle Act 2019, for offender not giving way to Emergency Vehicle to be penalized for Rs. 10,000/- or six-month imprisonment or both.
MORTH added categorization (category A, B, C, D) of ambulances in the Vahan portal as per the equipment in the ambulance 30% reduction of number of deaths in the ambulance as people have started giving way to the ambulances
3% reduction of road accidents, where one of cause is drivers have been giving way to ambulance
Post project implementation, our assessment In Mumbai, Thane and Navi Mumbai indicates that more than 50% drivers are actively giving way to the ambulance
This initiative is expanded to PAN India
Local Tie Up: Ambulance Operators, Toll Naka, Goods Transport Association, Auto- Taxi Association, Driving Schools, School Bus Association, NGO’s, CBO’s, Corporate Organizations
Media Support: Press conference, Social Media, Articles in Magazines, TV Interviews, Radio Announcements
Public Awareness Medium: Banners, Stickers, Pledge Signature, address Mass Gatherings, etc.
Ganpati Festival 2015: 1800 Ganpati Mandal displayed awareness banners for Give way to Ambulance in Ganpati Pandal. 5,000+ Ganpati Mandal were briefed during the meeting with Police.
Ganpati Festival 2016: Director General of Police, Maharashtra declared theme of Ganpati Festival as Give Way to Ambulance – Move Left, Drive Slow and entire Maharashtra Police did awareness for it
Navratri Mandal: Enrolled 8 Navratri Mandal to give small speech of awareness to devotees
Students Rally: 20 rallies with help of school students in different parts of city
Corporates and NGOs: Enrolled many corporate organizations and NGOs to send the picture emailer to their staff and business associates
Masjid: During Bakra Eid, 22 Masjid displayed Give way to Ambulance banner inside the Masjid.
Tie up with Petrol Pump: 4500 petrol pumps of Maharashtra started displaying awareness banner from 28th December 2016
Tie up with Associations: Transport association and unions of taxi, autorickshaw, tempo and good carrier spread the message among all the drivers
Other Tie ups: Tied with JN Port Trust, Giant International, Rotary and Lions club for awareness drive and project activities will be launched soon
A case study was prepared of the implementation activities and success in the state of Maharashtra. Based on the learnings, implementation plan was developed to cover whole of the Karnataka state. Under the chairmanship of ACS – Home, committee is formed of DG Karnataka, Principal Secretary Health and Principal Secretary Transport to develop the policy, sustainable action plan and awareness drive.